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# Roku-backed UK study finds home screen ads boost TV’s reach and appeal
- URL: https://www.medianexis.com/roku-backed-uk-study-finds-home-screen-ads-boost-tvs-reach-and-appeal/
- Published: 2026-10-16T13:49:21.000Z
- Updated: 2026-10-16T13:49:22.000Z
- Description: The Media Leader’s John Moulding reports that Roku’s VOD Evolution 2027 UK study, discussed with Dentsu and WPP Media, finds 73% of consumers want ads that help them find content, with home screen sponsorships and interactive units opening TV to brands who couldn’t previously afford it.
- Author: The Signals Desk
- Tags: Streaming, John Moulding, Roku study on home screen and interactive ads

**Why it matters.** Lower-budget advertisers gain a path onto premium TV screens that linear and major streaming platforms previously priced out.

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=medianexis.com) *·* [*John Moulding*](https://www.medianexis.com/tag/by-john-moulding/) *·* [*read the original*](https://uk.themedialeader.com/roku-study-shows-bright-future-for-home-screen-and-interactive-ads/?ref=medianexis.com)*.*