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# Roku’s ad revenue climbs 23% as per-impression prices fall 7% in Q3
- URL: https://www.medianexis.com/rokus-ad-revenue-climbs-23-as-per-impression-prices-fall-7-in-q3/
- Published: 2026-11-06T22:07:43.000Z
- Updated: 2026-11-06T22:07:44.000Z
- Description: PPC Land’s Luis Rijo reports that Roku’s advertising revenue rose 23% to $727.4 million in the third quarter of 2026, even as the average price per video ad impression fell 7% and impressions grew 33%.
- Author: The Signals Desk
- Tags: Streaming, Earnings, Luis Rijo, Roku Q3 revenue jumps 24% as M&E ad spend hits 4-year high

**Why it matters.** Advertisers get more plentiful, cheaper Roku inventory even as the platform’s ad gross margin climbs on a shift toward higher-margin products like Home Screen units.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/roku-ad-revenue-gains-23-to-727m-as-average-impression-price-drops-7/?ref=medianexis.com)*.*