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# RTL says YouTube partnership grew platform revenue 492%, not cannibalization
- URL: https://www.medianexis.com/rtl-says-youtube-partnership-grew-platform-revenue-492-not-cannibalization/
- Published: 2026-10-23T13:26:59.000Z
- Updated: 2026-10-23T13:26:59.000Z
- Description: Media War & Peace’s Evan Shapiro reports on his MIPCOM panel with RTL Deutschland CEO Stephan Schmitter and YouTube EMEA head Pedro Pina, where Schmitter said RTL’s three-year-old YouTube partnership drove platform revenues up 492%.
- Author: The Signals Desk
- Tags: Streaming, Evan Shapiro, Media War & Peace: RTL-YouTube MIPCOM panel

**Why it matters.** Broadcasters watching the cannibalization debate now have a named case study showing YouTube distribution can expand audience and revenue rather than cut into owned platforms.

*Signal from* [*Media War & Peace*](https://eshap.substack.com/) *·* [*Evan Shapiro*](https://www.medianexis.com/tag/by-evan-shapiro/) *·* [*read the original*](https://eshap.substack.com/p/redefining-broadcast)*.*