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# Ruggable shifts ad budget from Meta to ShopMy creators
- URL: https://www.medianexis.com/ruggable-shifts-ad-budget-from-meta-to-shopmy-creators/
- Published: 2026-10-18T17:48:08.000Z
- Updated: 2026-10-18T17:48:08.000Z
- Description: Digiday’s Kimeko McCoy reports that Ruggable has moved about 10% of its ad spend from performance channels like Meta into brand channels including influencers and connected TV since last August.
- Author: The Signals Desk
- Tags: Creators, Kimeko McCoy, Ruggable shifts ad spend to ShopMy creators

**Why it matters.** Affiliate networks and performance ad platforms lose budget share as DTC brands route conversion spend directly through creator marketplaces like ShopMy.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Kimeko McCoy*](https://www.medianexis.com/tag/by-kimeko-mccoy/) *·* [*read the original*](https://digiday.com/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/?ref=medianexis.com)*.*