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# SAGE data: Capital One’s celebrity ensembles far outperform its weaker banking spots
- URL: https://www.medianexis.com/sage-data-capital-ones-celebrity-ensembles-far-outperform-its-weaker-banking-spots/
- Published: 2026-08-20T21:17:27.000Z
- Updated: 2026-09-17T17:40:56.000Z
- Description: iSpot’s SAGE AI analyzed Capital One’s 2026 TV creative and found Credit Cards ads (mean likeability 666) consistently beat Banking (574). When Banking uses the same celebrity-ensemble humor formula, its top ad matches Credit Cards’ peak scores.
- Author: Fabric.Media Editorial
- Tags: Measurement, #archive-backfill, Eleanor Semeraro

**Why it matters.** Advertisers now have creative-level data showing which specific elements — celebrity ensembles, humor, entertainment value — drive likeability lift, giving them a template to replicate rather than guess.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-capital-ones-celebrity-formula-works-but-clarity-matters/?ref=medianexis.com)*.*