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# SAGE data: Wendy’s value messaging beats humor and sports tie-ins on likeability
- URL: https://www.medianexis.com/sage-data-wendys-value-messaging-beats-humor-and-sports-tie-ins-on-likeability/
- Published: 2026-09-18T12:54:28.000Z
- Updated: 2026-09-18T12:54:29.000Z
- Description: iSpot’s SAGE AI analyzed Wendy’s 2026 TV ads, finding value/price messaging the top likeability and purchase-intent driver, ahead of humor and sports tie-ins.
- Author: Fabric.Media Editorial
- Tags: Measurement, Eleanor Semeraro, The Measure: iSpot SAGE on Wendy's ad messaging

**Why it matters.** Advertisers testing creative themes can now point to specific value-message formats that reliably lift purchase intent, rather than relying on humor or sponsorship tie-ins alone.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-wendys-wins-with-value-messaging/?ref=medianexis.com)*.*