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# Salesforce to buy Braze for $5.66 billion
- URL: https://www.medianexis.com/salesforce-to-buy-braze-for-5-66-billion/
- Published: 2026-10-22T16:07:18.000Z
- Updated: 2026-10-22T16:07:18.000Z
- Description: Adweek’s Tekendra Parmar reports that Salesforce has agreed to acquire Braze for $5.66 billion, aiming to use the customer-engagement platform’s AI to deliver real-time behavioral signals.
- Author: The Signals Desk
- Tags: Ad-tech, Deals, Tekendra Parmar, Adweek Dealroom: Salesforce to buy Braze

**Why it matters.** Marketers who rely on Braze for customer messaging now find that capability bundled inside Salesforce’s broader CRM stack.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Tekendra Parmar*](https://www.medianexis.com/tag/by-tekendra-parmar/) *·* [*read the original*](https://www.adweek.com/dealroom/?ref=medianexis.com)*.*