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# Samba: 13% of Netflix households watch podcasts, no correlation to audio rankings
- URL: https://www.medianexis.com/samba-13-of-netflix-households-watch-podcasts-no-correlation-to-audio-rankings/
- Published: 2026-09-14T15:03:01.000Z
- Updated: 2026-09-14T15:03:02.000Z
- Description: Samba TV’s first Netflix Podcast Ranker finds 13% of U.S.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Samba data: podcast viewing on Netflix

**Why it matters.** Publishers now need Netflix-specific performance data rather than assuming audio download or YouTube rankings predict TV-screen success.

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