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# Samba TV: walled gardens won’t share data that looks weak to advertisers
- URL: https://www.medianexis.com/samba-tv-walled-gardens-wont-share-data-that-looks-weak-to-advertisers/
- Published: 2026-11-11T16:49:02.000Z
- Updated: 2026-11-11T16:49:02.000Z
- Description: VideoWeek’s Dan Meier reports that Samba TV’s Louise Slater says fragmentation needs industry collaboration, but not everyone wants it. Some players withhold data, she says, fearing it won’t look attractive enough to advertisers once shared.
- Author: Medianexis Signals Desk
- Tags: Measurement, Dan Meier, VideoWeek: fragmentation collaboration interview

**Why it matters.** Buyers lose cross-platform comparability as long as some data holders keep their numbers out of shared measurement frameworks.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Dan Meier*](https://www.medianexis.com/tag/by-dan-meier/) *·* [*read the original*](https://videoweek.com/2026/11/11/its-not-in-everybodys-interest-to-collaborate/?ref=medianexis.com)*.*