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# Sam’s Club adds predictive targeting, claims 94% accuracy on P&G test
- URL: https://www.medianexis.com/sams-club-adds-predictive-targeting-claims-94-accuracy-on-p-g-test/
- Published: 2026-09-18T22:54:46.000Z
- Updated: 2026-09-18T22:54:46.000Z
- Description: Sam’s Club Connect launched Predictive Precision Targeting, using membership data and 400-plus intent signals to forecast purchases.
- Author: Fabric.Media Editorial
- Tags: Retail-media, AI, Laurie Sullivan, Sam's Club debuts predictive ad targeting products

**Why it matters.** Retail media networks now have a validated case for selling forward-looking lifetime-value forecasts rather than backward-looking sales-lift reports, raising the bar other retail media platforms must match.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418091/sams-club-expands-predictive-ad-targeting.html?ref=medianexis.com)*.*