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# Samsung Ads adds three interactive ad formats for CTV
- URL: https://www.medianexis.com/samsung-ads-adds-three-interactive-ad-formats-for-ctv/
- Published: 2026-11-13T18:00:06.000Z
- Updated: 2026-11-13T18:00:06.000Z
- Description: TV Tech’s Phil Kurz reports that Samsung Ads is rolling out three new interactive ad formats designed to let viewers engage directly with ads on Samsung smart TVs.
- Author: Medianexis Signals Desk
- Tags: Streaming, Phil Kurz, Samsung Ads adds interactive formats to TV Plus

*Signal from* [*tvtechnology.com*](https://tvtechnology.com/?ref=medianexis.com) *·* [*Phil Kurz*](https://www.medianexis.com/tag/by-phil-kurz/) *·* [*read the original*](https://www.tvtechnology.com/platform/streaming/samsung-ads-to-offer-3-new-interactive-formats?ref=medianexis.com)*.*