> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Samsung Ads exec: planners should treat gamers as TV viewers, not a niche
- URL: https://www.medianexis.com/samsung-ads-exec-planners-should-treat-gamers-as-tv-viewers-not-a-niche/
- Published: 2026-10-06T13:54:27.000Z
- Updated: 2026-10-09T00:07:37.000Z
- Description: VideoWeek’s Dan Meier shares a Samsung Ads byline arguing planners should treat gaming as part of TV, not a separate channel, since console gamers average nearly six hours of CTV play weekly and often over-index on streaming too.
- Author: The Signals Desk
- Tags: Measurement, Dan Meier, Discord and CTV pitch gamers as an audience

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Dan Meier*](https://www.medianexis.com/tag/by-dan-meier/) *·* [*read the original*](https://videoweek.com/2026/10/05/from-gta-to-ctv-how-to-reach-gamers-on-the-big-screen/?ref=medianexis.com)*.*