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# Samsung, Disney and YouTube turn ambient ‘zone-out’ TV into a real ad business
- URL: https://www.medianexis.com/samsung-disney-and-youtube-turn-ambient-zone-out-tv-into-a-real-ad-business/
- Published: 2026-10-04T13:31:08.000Z
- Updated: 2026-10-04T13:31:08.000Z
- Description: The Ankler’s David Eckstein reports that Samsung will launch Fireside Interactive, a customizable fireplace channel, as ambient programming becomes a $4 billion-plus global market.
- Author: The Signals Desk
- Tags: Streaming, David Eckstein, Ankler: Zone-Out TV ambient content business

**Why it matters.** Ad buyers now have a case to push inventory into ambient, low-attention channels as traditional TV ad demand stalls.

*Signal from* [*The Ankler*](https://theankler.com/?ref=medianexis.com) *·* [*David Eckstein*](https://www.medianexis.com/tag/by-david-eckstein/) *·* [*read the original*](https://theankler.com/zone-out-tv-is-becoming-big-business/?ref=medianexis.com)*.*