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# Sarandos admits Netflix growth is slower than he wants
- URL: https://www.medianexis.com/sarandos-admits-netflix-growth-is-slower-than-he-wants/
- Published: 2026-10-03T12:25:03.000Z
- Updated: 2026-10-03T12:25:03.000Z
- Description: The Hollywood Reporter’s Tony Maglio reports that Ted Sarandos conceded at Bloomberg’s Screentime event that Netflix viewership grew just 2 percent in the first half of 2026, while live programming draws about 1 percent of viewing despite 5 percent of its content budget.
- Author: The Signals Desk
- Tags: Streaming, Nellie Andreeva, Tony Maglio, Michael Schneider, Ankler: Paramount Skydance new co-CEO track record newsletter

**Why it matters.** Sellers of live rights to Netflix can point to weak viewership-per-dollar as leverage in future pricing talks, even as Netflix touts signups and churn reduction instead.

*Based on reporting by* [*deadline.com*](https://deadline.com/2026/09/ted-sarandos-netflix-wb-engagement-overall-deals-casey-bloys-1237144026/?ref=medianexis.com) *—* [*Nellie Andreeva*](https://www.medianexis.com/tag/by-nellie-andreeva/) *·* [*hollywoodreporter.com*](https://www.hollywoodreporter.com/business/business-news/ted-sarandos-netflix-not-growing-as-fast-as-i-want-us-to-1236717600/?ref=medianexis.com) *—* [*Tony Maglio*](https://www.medianexis.com/tag/by-tony-maglio/) *·* [*variety.com*](https://variety.com/2026/tv/news/netflix-ted-sarandos-paramount-warner-bros-competition-1236894345/?ref=medianexis.com) *—* [*Michael Schneider*](https://www.medianexis.com/tag/by-michael-schneider/)*.*