> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Second-tier holdcos jockey for position behind the Big Three
- URL: https://www.medianexis.com/second-tier-holdcos-jockey-for-position-behind-the-big-three/
- Published: 2026-10-19T16:52:15.000Z
- Updated: 2026-10-19T16:52:15.000Z
- Description: Digiday’s Michael Bürgi reports that consultants now group Dentsu, Havas, Horizon, Stagwell and independents like Brandtech, Dept, Tinuiti and PMG as a forming second tier, even as S4 Capital leans on AI to rebuild Monks.
- Author: The Signals Desk
- Tags: Agencies, Michael Bürgi, Second-tier holdcos jockey for position behind the Big Three

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Michael Bürgi*](https://www.medianexis.com/tag/by-michael-b-rgi/) *·* [*read the original*](https://digiday.com/media-buying/media-buying-briefing-how-are-the-2nd-tier-holdcos-separating-themselves-from-the-big-three/?ref=medianexis.com)*.*