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# Semrush data: AI can mention your brand but never visit your site
- URL: https://www.medianexis.com/semrush-data-ai-can-mention-your-brand-but-never-visit-your-site-2/
- Published: 2026-10-15T18:48:01.000Z
- Updated: 2026-10-15T18:48:02.000Z
- Description: The Drum’s Maria Greaves reports that Semrush’s AI Visibility Index 2026 found only 36.7% to 45.3% overlap between the top 100 brands AI chatbots mention and the top 100 domains they actually cite.
- Author: The Signals Desk
- Tags: Measurement, AI, Maria Greaves, AI search standing between brands and customers

**Why it matters.** Marketers must measure mentions and citations as separate metrics and build cross-functional ownership, since optimizing SEO alone no longer guarantees a brand surfaces in AI-generated answers.

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Maria Greaves*](https://www.medianexis.com/tag/by-maria-greaves/) *·* [*read the original*](https://www.thedrum.com/news/ai-search-is-standing-between-brands-and-their-customers-5-decisions-marketers-need-to-make-now?ref=medianexis.com)*.*