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# Sesame Street rebuilds its business as a multi-platform brand, not a channel
- URL: https://www.medianexis.com/sesame-street-rebuilds-its-business-as-a-multi-platform-brand-not-a-channel/
- Published: 2026-11-10T22:19:22.000Z
- Updated: 2026-11-10T22:19:23.000Z
- Description: The Hollywood Reporter’s Alex Weprin reports that after HBO declined to renew its output deal in late 2024 and federal public-media funding cuts forced layoffs, Sesame Workshop struck a new Netflix deal for subscription streaming with same-day PBS Kids airings.
- Author: Medianexis Signals Desk
- Tags: Streaming, Alex Weprin, Sesame Street business reinvention feature

**Why it matters.** Public media brands losing a single tentpole output deal can replace lost reach by licensing the same IP across competing platforms simultaneously rather than picking one exclusive home.

*Signal from* [*hollywoodreporter.com*](https://hollywoodreporter.com/?ref=medianexis.com) *·* [*Alex Weprin*](https://www.medianexis.com/tag/by-alex-weprin/) *·* [*read the original*](https://www.hollywoodreporter.com/business/business-news/sesame-street-day-sesame-workshop-show-saved-1236748715/?ref=medianexis.com)*.*