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# Shapiro and Lazar’s Affinity 100 ranks creators by influence, not reach
- URL: https://www.medianexis.com/shapiro-and-lazars-affinity-100-ranks-creators-by-influence-not-reach/
- Published: 2026-09-25T21:59:58.000Z
- Updated: 2026-09-25T21:59:59.000Z
- Description: Media War & Peace’s Evan Shapiro is promoting the Affinity 100, a list he built with Shira Lazar naming the year’s most impactful creators.
- Author: The Signals Desk
- Tags: Creators, Evan Shapiro, Shapiro and Lazar's Affinity 100 ranks creators by influence, not reach

**Why it matters.** Brands evaluating creator partnerships gain a reach-independent scoring system to justify deals with smaller, higher-affinity talent.

*Signal from* [*Media War & Peace*](https://eshap.substack.com/) *·* [*Evan Shapiro*](https://www.medianexis.com/tag/by-evan-shapiro/) *·* [*read the original*](https://eshap.substack.com/p/reach-is-overrated)*.*