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# ShopMy turns creator posts into paid ads with new Spotlights tool
- URL: https://www.medianexis.com/shopmy-turns-creator-posts-into-paid-ads-with-new-spotlights-tool/
- Published: 2026-10-01T16:04:26.000Z
- Updated: 2026-10-01T16:04:27.000Z
- Description: Tubefilter’s Sam Gutelle reports that ShopMy launched Spotlights, which repurposes top-performing creator content into paid ads inside Meta’s Partnership Ads and TikTok’s Spark Ads.
- Author: The Signals Desk
- Tags: Creators, Sam Gutelle, ShopMy launches creator paid-media product

**Why it matters.** Brands gain a shortcut to the high-volume creative libraries that platforms like Meta and TikTok require for creator-led ad formats to perform.

*Signal from* [*tubefilter.com*](https://tubefilter.com/?ref=medianexis.com) *·* [*Sam Gutelle*](https://www.medianexis.com/tag/by-sam-gutelle/) *·* [*read the original*](https://www.tubefilter.com/2026/09/30/shop-my-spotlight-creator-content-becomes-campaign-ads/?ref=medianexis.com)*.*