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# Shoppers prefer AI recommendations with visible product cards, eMarketer finds
- URL: https://www.medianexis.com/shoppers-prefer-ai-recommendations-with-visible-product-cards-emarketer-finds/
- Published: 2026-10-15T21:47:30.000Z
- Updated: 2026-10-15T21:47:30.000Z
- Description: eMarketer’s Asa Hiken reports that consumers respond more favorably to AI shopping tools when the assistant surfaces visual product cards rather than text-only answers, according to new survey data.
- Author: The Signals Desk
- Tags: Retail-media, AI, Asa Hiken, Consumers favor AI shopping product cards, eMarketer

**Why it matters.** Retailers and brands whose products appear as visual cards in AI shopping tools gain an edge in discovery over those rendered only in text.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/consumers-gravitate-ai-shopping-recommendations-that-show-product-cards?ref=medianexis.com)*.*