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# Short-form video engagement nearly matches movies, Luminate finds
- URL: https://www.medianexis.com/short-form-video-engagement-nearly-matches-movies-luminate-finds/
- Published: 2026-11-13T17:59:20.000Z
- Updated: 2026-11-13T17:59:21.000Z
- Description: MediaPost’s Wayne Friedman reports that Luminate research shows short-form video reached a 58% engagement share among the U.S. general population over a recent three-month period, versus 57% for movies in theaters, streaming or on TV, while TV shows still lead at 66%.
- Author: Medianexis Signals Desk
- Tags: Streaming, Wayne Friedman, MediaPost: short-form video engagement rivals movies

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/419317/?ref=medianexis.com)*.*