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# Silverpush, PubMatic launch episode-level contextual CTV targeting
- URL: https://www.medianexis.com/silverpush-pubmatic-launch-episode-level-contextual-ctv-targeting/
- Published: 2026-09-25T22:00:53.000Z
- Updated: 2026-09-25T22:00:53.000Z
- Description: ExchangeWire reports that Silverpush and PubMatic are launching episode-level contextual CTV segments, letting buyers pre-bid target specific episodes by genre and mood across PubMatic’s supply, including 28 of the top 30 global streamers, without cookies or user-level data.
- Author: The Signals Desk
- Tags: Ad-tech, Silverpush, PubMatic launch episode-level contextual CTV targeting

**Why it matters.** Buyers gain a cookieless way to target CTV inventory at the episode level, a precision previously unavailable at PubMatic’s scale.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*read the original*](https://www.exchangewire.com/blog/2026/09/24/silverpush-pubmatic-launch-global-episode-level-contextual-ctv-segments/?ref=medianexis.com)*.*