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# Sinclair launches national news brand on Substack
- URL: https://www.medianexis.com/sinclair-launches-national-news-brand-on-substack/
- Published: 2026-10-07T18:18:20.000Z
- Updated: 2026-10-07T18:18:20.000Z
- Description: Axios’s Sara Fischer reports that Sinclair is launching The National Press, a subscription news brand on Substack built from reporting by its roughly 1,200 journalists across 60 local newsrooms.
- Author: The Signals Desk
- Tags: Creators, Sara Fischer, Sinclair launches national news brand on Substack

**Why it matters.** Sinclair is betting it can convert local-station trust into direct consumer subscription revenue, a model broadcasters have mostly failed at before, including Sinclair’s own Circa shutdown in 2019.

*Signal from* [*axios.com*](https://axios.com/?ref=medianexis.com) *·* [*Sara Fischer*](https://www.medianexis.com/tag/by-sara-fischer/) *·* [*read the original*](https://www.axios.com/2026/10/06/sinclair-launches-national-news-brand-on-substack?ref=medianexis.com)*.*