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# SiriusXM’s $160M Giggly Squad deal shows podcasts chasing creators, not shows
- URL: https://www.medianexis.com/siriusxms-160m-giggly-squad-deal-shows-podcasts-chasing-creators-not-shows/
- Published: 2026-11-02T15:21:46.000Z
- Updated: 2026-11-02T15:21:47.000Z
- Description: Digiday’s Alyssa Mercante reports that SiriusXM’s multi-year deal with Giggly Squad hosts Paige DeSorbo and Hannah Berner, reportedly worth $160 million, follows a sold-out four-night Madison Square Garden run.
- Author: The Signals Desk
- Tags: Creators, Alyssa Mercante, Giggly Squad's SiriusXM deal and creator ecosystems

**Why it matters.** Top-tier creators can now negotiate for platform-wide investment across audio, video, live events and radio rather than a single show license.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Alyssa Mercante*](https://www.medianexis.com/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/giggly-squads-siriusxm-deal-signals-a-shift-from-podcast-networks-to-creator-ecosystems/?ref=medianexis.com)*.*