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# Skydance ad revenue seen hitting $21B by 2027
- URL: https://www.medianexis.com/skydance-ad-revenue-seen-hitting-21b-by-2027/
- Published: 2026-10-13T16:31:55.000Z
- Updated: 2026-10-13T16:31:56.000Z
- Description: MediaPost’s Wayne Friedman reports that combined Paramount Skydance and Warner Bros. Discovery ad revenue is projected to reach $19.0 billion to $21.6 billion in 2027, up from $18.5 billion to $20.7 billion in 2026, driven largely by streaming growth.
- Author: The Signals Desk
- Tags: Streaming, Wayne Friedman, Skydance ad revenue to reach $21B by 2027

**Why it matters.** Advertisers face a combined seller controlling more than a quarter of national TV ad inventory, giving it added pricing power in upfronts and sports-rights negotiations.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418666/skydance-ad-revenue-will-reach-21b-by-2027.html?edition=144132&ref=medianexis.com)*.*