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# Skydance ends subscriber reporting, making streaming scale harder to gauge
- URL: https://www.medianexis.com/skydance-ends-subscriber-reporting-making-streaming-scale-harder-to-gauge/
- Published: 2026-11-10T22:19:47.000Z
- Updated: 2026-11-10T22:19:48.000Z
- Description: eMarketer’s Marisa Jones reports that Skydance has stopped disclosing Paramount+ subscriber counts, following other media companies in pulling back from a metric that once anchored streaming’s growth story.
- Author: Medianexis Signals Desk
- Tags: Streaming, Marisa Jones, Skydance ends subscriber reporting

**Why it matters.** Buyers lose a standard yardstick for valuing streaming inventory just as Skydance consolidates Paramount+ with other assets.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/skydance-ends-subscriber-reporting--making-streaming-scale-harder-gauge?ref=medianexis.com)*.*