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# Skydance leads TV ad share at 21%, but market stays stagnant
- URL: https://www.medianexis.com/skydance-leads-tv-ad-share-at-21-but-market-stays-stagnant/
- Published: 2026-10-07T18:18:47.000Z
- Updated: 2026-10-07T18:18:47.000Z
- Description: MediaPost’s Wayne Friedman reports that Skydance launches with a leading 21% share of U.S.
- Author: The Signals Desk
- Tags: Streaming, Wayne Friedman, Ankler: studio layoffs contagion newsletter roundup

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418533/is-skydances-leading-21-tv-ad-share-enough.html?ref=medianexis.com)*.*