> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Skydance may drop FreeWheel, weighing Google for streaming ad tech
- URL: https://www.medianexis.com/skydance-may-drop-freewheel-weighing-google-for-streaming-ad-tech/
- Published: 2026-10-28T13:41:03.000Z
- Updated: 2026-10-28T13:41:03.000Z
- Description: Next in Media’s Mike Shields reports that Skydance CEO David Ellison’s team is considering dropping Comcast-owned FreeWheel as its CTV ad server, rather than building its own platform, with Google positioned as a likely beneficiary.
- Author: The Signals Desk
- Tags: Ad-tech, Mike Shields, Next in Media: Skydance eyeing ad tech free agency

**Why it matters.** A switch would hand Google visibility into Skydance’s ad rates and client data just as YouTube competes for the same TV ad budgets.

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/skydance-looking-to-enter-ad-tech)*.*