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# Skydance-WBD scale meets TV’s budget migration problem, M&W notes
- URL: https://www.medianexis.com/skydance-wbd-scale-meets-tvs-budget-migration-problem-m-w-notes/
- Published: 2026-10-11T01:41:00.000Z
- Updated: 2026-10-11T01:41:00.000Z
- Description: Madison and Wall reports that the closed Skydance-Warner Bros. Discovery deal creates scale that helps compete for video budgets and justifies ad-tech investment, but TV ad spend globally remains stagnant as Amazon and Walmart Connect push into video to chase the same marketers.
- Author: The Signals Desk
- Tags: Streaming, Madison and Wall Saturday weekly roundup

**Why it matters.** Sellers that package video as one line among broader cross-channel solutions, rather than as a standalone TV line item, gain the stronger negotiating position with marketers.

*Signal from* [*Madison and Wall*](https://madisonandwall.substack.com/) *·* [*read the original*](https://madisonandwall.substack.com/p/m-and-w-saturday-summary-apples-privacy)*.*