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# Skydance’s expanded media empire brings only modest ad revenue growth
- URL: https://www.medianexis.com/skydances-expanded-media-empire-brings-only-modest-ad-revenue-growth/
- Published: 2026-10-15T11:51:54.000Z
- Updated: 2026-10-15T11:51:55.000Z
- Description: eMarketer’s Marisa Jones reports that Skydance’s combined portfolio, now spanning Paramount’s networks and studios alongside its own assets, is producing only modest ad revenue gains despite the company’s much larger scale.
- Author: The Signals Desk
- Tags: Streaming, Marisa Jones, Skydance ad revenue to reach $21B by 2027

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/skydance-s-bigger-media-portfolio-delivers-only-modest-ad-revenue-gains?ref=medianexis.com)*.*