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# Slow audience delivery is costing retail media networks ad dollars
- URL: https://www.medianexis.com/slow-audience-delivery-is-costing-retail-media-networks-ad-dollars/
- Published: 2026-11-02T18:39:25.000Z
- Updated: 2026-11-02T18:39:26.000Z
- Description: eMarketer’s Peter Clark reports that slow audience delivery is costing retail media networks ad dollars, as brands increasingly route budget toward platforms that can activate audiences and show results faster than many retail media networks currently manage.
- Author: The Signals Desk
- Tags: Retail-media, Peter Clark, Retail/commerce media networks competition outlook

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/slow-audience-delivery-costing-retail-media-networks-ad-dollars?ref=medianexis.com)*.*