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# Smart TVs stick to a handful of apps despite streaming sprawl
- URL: https://www.medianexis.com/smart-tvs-stick-to-a-handful-of-apps-despite-streaming-sprawl/
- Published: 2026-10-21T13:22:17.000Z
- Updated: 2026-10-21T13:22:18.000Z
- Description: The Measure’s Eleanor Semeraro reports that streaming TVs used an average of 3.5 apps per month in Q2 2026, per Inscape data.
- Author: The Signals Desk
- Tags: Streaming, Eleanor Semeraro, The Measure: streaming reaches new high per Inscape

**Why it matters.** New and smaller streaming apps must convert trial viewers into habitual users since distribution alone no longer guarantees sustained viewing time.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Eleanor Semeraro*](https://www.medianexis.com/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/smart-tv-viewers-arent-using-as-many-apps-as-you-might-think/?ref=medianexis.com)*.*