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# SMBs know AI search matters but can’t yet measure it
- URL: https://www.medianexis.com/smbs-know-ai-search-matters-but-cant-yet-measure-it/
- Published: 2026-10-27T21:36:04.000Z
- Updated: 2026-10-27T21:36:04.000Z
- Description: eMarketer’s Peter Clark reports that small and midsize businesses increasingly see AI search visibility as critical to their marketing, yet most still struggle to measure its actual impact on their business.
- Author: The Signals Desk
- Tags: Measurement, Peter Clark, eMarketer: SMBs struggle to measure AI search visibility

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/smbs-recognize-ai-search-visibility-critical-struggle-measure-impact?ref=medianexis.com)*.*