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# Snap merges ad formats, adds AI product picks to Chat before holidays
- URL: https://www.medianexis.com/snap-merges-ad-formats-adds-ai-product-picks-to-chat-before-holidays-2/
- Published: 2026-10-15T18:46:49.000Z
- Updated: 2026-10-15T18:46:49.000Z
- Description: MediaPost’s Colin Kirkland reports that Snap is merging Dynamic Product Ads with Sponsored Snaps into a “Commerce Power Pack,” bringing AI-powered product recommendations into Chat, plus new ROAS and cross-channel optimization tools ahead of the holiday shopping season.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Colin Kirkland, Snap launches AI-recommended ads in Chat

**Why it matters.** Advertisers gain access to Snap’s highest-traffic surface, where the company claims Sponsored Snaps already outperform other inventory on conversions and cost per action.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Colin Kirkland*](https://www.medianexis.com/tag/by-colin-kirkland/) *·* [*read the original*](https://www.mediapost.com/publications/article/417794/snap-launches-ai-recommended-ads-in-chat-expands.html?ref=medianexis.com)*.*