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# Sony picks PubMatic for PlayStation live TV programmatic ads
- URL: https://www.medianexis.com/sony-picks-pubmatic-for-playstation-live-tv-programmatic-ads/
- Published: 2026-10-07T18:20:19.000Z
- Updated: 2026-10-07T18:20:19.000Z
- Description: The Measure’s Jon Lafayette reports that Sony named PubMatic as its preferred platform for programmatic access to Live TV on PS5, the FAST service it launched in August with over 100 live channels and logged-in PlayStation audiences.
- Author: The Signals Desk
- Tags: Ad-tech, Jon Lafayette, PubMatic named ad partner for Live TV on PS5

**Why it matters.** Buyers gain programmatic access to a logged-in, authenticated CTV audience that Sony had previously kept hard to reach.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/ad-roundup-sonys-playstation-picks-pubmatic-for-programmatic-on-live-tv/?ref=medianexis.com)*.*