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# Sony pitches PS5 FAST channels as a hard-to-reach ad audience
- URL: https://www.medianexis.com/sony-pitches-ps5-fast-channels-as-a-hard-to-reach-ad-audience/
- Published: 2026-09-18T12:53:58.000Z
- Updated: 2026-09-18T12:53:58.000Z
- Description: Sony TV chief Keith Le Goy says the console’s 40-50 million engaged users are a rare shot at gamers who are traditionally hard for linear channels and advertisers to reach.
- Author: Fabric.Media Editorial
- Tags: Streaming, Jennifer Maas, Sony TV chief explains PS5 Live Channels FAST strategy

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Jennifer Maas*](https://www.medianexis.com/tag/by-jennifer-maas/) *·* [*read the original*](https://variety.com/2026/tv/news/ps5-live-channels-sony-tv-chief-1236865920/?ref=medianexis.com)*.*