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# Sony, PubMatic, Acxiom make fandom-based targeting a CTV pitch
- URL: https://www.medianexis.com/sony-pubmatic-acxiom-make-fandom-based-targeting-a-ctv-pitch/
- Published: 2026-10-11T01:39:29.000Z
- Updated: 2026-10-13T16:32:09.000Z
- Description: StreamTV Insider’s Bevin Fletcher reports that at Advertising Week New York, executives from Sony, PubMatic and Acxiom pitched fandom-based targeting as a step beyond demographics for CTV advertisers.
- Author: The Signals Desk
- Tags: Ad-tech, Bevin Fletcher, AWNY26: identity and targeting fandoms on CTV panel

**Why it matters.** Advertisers get programmatic access to Sony’s authenticated PS5 audience, a gaming fanbase the company says has historically been hard to reach through other channels.

*Signal from* [*streamtvinsider.com*](https://streamtvinsider.com/?ref=medianexis.com) *·* [*Bevin Fletcher*](https://www.medianexis.com/tag/by-bevin-fletcher/) *·* [*read the original*](https://www.streamtvinsider.com/advertising/awny26-identity-and-targeting-fandoms-ctv?ref=medianexis.com)*.*