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# Sony’s digital studio signs Brian Cox for YouTube science content
- URL: https://www.medianexis.com/sonys-digital-studio-signs-brian-cox-for-youtube-science-content/
- Published: 2026-10-06T13:51:53.000Z
- Updated: 2026-10-06T13:51:53.000Z
- Description: Deadline’s Max Goldbart reports that Sony Pictures Television’s digital studio has struck a long-term partnership with BBC scientist Brian Cox to create original science, astronomy and culture formats for digital platforms.
- Author: The Signals Desk
- Tags: Creators, Max Goldbart, Brian Cox strikes YouTube deal with Sony

**Why it matters.** Established broadcast presenters increasingly bypass traditional commissioners to build direct-to-audience franchises on YouTube, following Holly Willoughby and Amol Rajan.

*Signal from* [*deadline.com*](https://deadline.com/?ref=medianexis.com) *·* [*Max Goldbart*](https://www.medianexis.com/tag/by-max-goldbart/) *·* [*read the original*](https://deadline.com/2026/10/brian-cox-youtube-deal-sony-bbc-presenter-scientist-1237146484/?ref=medianexis.com)*.*