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# Spider-Man’s social buzz translated into box office, ditching TV ads
- URL: https://www.medianexis.com/spider-mans-social-buzz-translated-into-box-office-ditching-tv-ads/
- Published: 2026-08-05T00:00:00.000Z
- Updated: 2026-09-17T17:40:44.000Z
- Description: Tubular Labs data shows 158K+ videos and 11B+ views for “Brand New Day” since July 1, coinciding with a record opening. It’s another data point that social video hype can substitute for traditional TV marketing spend on tentpole releases.
- Author: Fabric.Media Editorial
- Tags: Creators, #archive-backfill, Spider-Man's social buzz translated into box office, ditching TV ads

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*read the original*](https://www.themeasure.net/spideys-impressive-social-video-web/?ref=medianexis.com)*.*