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# Sports ad costs soar as broadcasters seek returns on media rights
- URL: https://www.medianexis.com/sports-ad-costs-soar-as-broadcasters-seek-returns-on-media-rights/
- Published: 2026-10-03T12:24:08.000Z
- Updated: 2026-10-03T12:24:08.000Z
- Description: eMarketer’s Marisa Jones reports that broadcasters are pushing sports ad prices higher as they work to recoup soaring media rights fees.
- Author: The Signals Desk
- Tags: Streaming, Marisa Jones, eMarketer: sports ad costs soar on media rights

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/sports-ad-costs-soar-broadcasters-seek-returns-on-costly-media-rights?ref=medianexis.com)*.*