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# Sports events on FAST channels surge 37.5% as inventory diversifies
- URL: https://www.medianexis.com/sports-events-on-fast-channels-surge-37-5-as-inventory-diversifies/
- Published: 2026-08-20T21:17:27.000Z
- Updated: 2026-09-17T17:40:57.000Z
- Description: Gracenote’s Q3 Data Hub found sports events on FAST climbed 37.5% year over year, with sports also spreading to 20 non-sports channels. Dedicated sports channel count grew a slower 13.8%, showing growth comes from volume, not new channels.
- Author: Fabric.Media Editorial
- Tags: Streaming, #archive-backfill, Jon Lafayette

**Why it matters.** FAST programmers gain leverage to build varied, less-repetitive sports schedules without needing to launch more dedicated channels.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/sports-programming-growing-rapidly-on-fast-channels-gracenote-finds/?ref=medianexis.com)*.*