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# Sports, live events and data top media’s deal wishlist
- URL: https://www.medianexis.com/sports-live-events-and-data-top-medias-deal-wishlist/
- Published: 2026-11-14T22:16:56.000Z
- Updated: 2026-11-14T22:16:56.000Z
- Description: Axios’s Kerry Flynn and Sara Fischer report that sports, live events, original IP and proprietary data are the hottest assets in media dealmaking right now.
- Author: Medianexis Signals Desk
- Tags: Streaming, Kerry Flynn, Sara Fischer, Axios: sports, live events, data as hottest deal targets

**Why it matters.** Buyers chasing scarce sports and data assets will have to pay a premium as owners of those rights gain leverage in negotiations.

*Signal from* [*axios.com*](https://axios.com/?ref=medianexis.com) *·* [*Kerry Flynn*](https://www.medianexis.com/tag/by-kerry-flynn/)*,* [*Sara Fischer*](https://www.medianexis.com/tag/by-sara-fischer/) *·* [*read the original*](https://www.axios.com/media-trends-membership/2026/11/14/media-deal-targets-ai-sports-live-events-data?ref=medianexis.com)*.*