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# Sports programming surges on FAST channels, Gracenote finds
- URL: https://www.medianexis.com/sports-programming-surges-on-fast-channels-gracenote-finds/
- Published: 2026-08-20T21:17:27.000Z
- Updated: 2026-09-17T17:40:56.000Z
- Description: Gracenote’s Q3 Data Hub found sports games on FAST channels up 37.5% year over year, with unique titles up 31.2%. Sports also spread beyond dedicated channels, appearing on 20 non-sports FAST channels in July, mirroring linear TV’s pattern.
- Author: Fabric.Media Editorial
- Tags: Streaming, #archive-backfill, Jon Lafayette

**Why it matters.** Advertisers seeking sports reach can now find inventory scattered across general-interest FAST channels, not just dedicated sports tiles.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/the-business-of-data-with-jon-lafayette-take-it-easy/?ref=medianexis.com)*.*