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# Sports video ads near 97% completion rate, eMarketer data shows
- URL: https://www.medianexis.com/sports-video-ads-near-97-completion-rate-emarketer-data-shows/
- Published: 2026-10-11T01:39:55.000Z
- Updated: 2026-10-11T01:39:55.000Z
- Description: eMarketer’s Marisa Jones reports sports video ads are nearing a 97% completion rate, underscoring why advertisers keep chasing live sports audiences.
- Author: The Signals Desk
- Tags: Measurement, Marisa Jones, eMarketer: sports video ads near 97% completion rate

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/exclusive-data--sports-video-ads-near-97--completion-advertisers-chase-live-audiences?ref=medianexis.com)*.*