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# Spy Ninjas exec details $25M plan to grow YouTube franchise offline
- URL: https://www.medianexis.com/spy-ninjas-exec-details-25m-plan-to-grow-youtube-franchise-offline/
- Published: 2026-09-29T16:04:26.000Z
- Updated: 2026-09-29T16:04:26.000Z
- Description: Next in Media’s Shelly Soriano, president of Spy Ninjas, explains how the YouTube-native franchise grew to 47 million subscribers by borrowing WWE’s mix of big characters and unscripted improv.
- Author: The Signals Desk
- Tags: Creators, Shelly Soriano, Next in Media podcast: Spy Ninjas YouTube franchise

**Why it matters.** Creators who convert platform audiences into paying visitors at physical venues build revenue that platform algorithm changes cannot touch.

*Signal from* [*Next in Media (podcast)*](https://mikeshields.substack.com/) *·* [*Shelly Soriano*](https://www.medianexis.com/tag/by-shelly-soriano/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/how-spy-ninjas-built-a-25m-youtube-franchise-L3GN1UMq?ref=medianexis.com)*.*