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# StackAdapt exec: agentic AI, not feature lists, now wins enterprise DSP deals
- URL: https://www.medianexis.com/stackadapt-exec-agentic-ai-not-feature-lists-now-wins-enterprise-dsp-deals/
- Published: 2026-10-27T21:37:21.000Z
- Updated: 2026-10-27T21:37:22.000Z
- Description: Next in Media’s Mike Shields talks with StackAdapt’s Giuseppe La Rocca, who argues that winning enterprise DSP business now means unifying direct mail, vertical-specific identity graphs, and custom agency intelligence rather than matching legacy feature matrices.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Mike Shields, Next in Media podcast: StackAdapt shakes up DSP market

*Signal from* [*Next in Media (podcast)*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/fixing-modern-dsp-architecture-CkgrRmvu?ref=medianexis.com)*.*