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# StackAdapt exec: AI chatbots are becoming the new shopping aisle
- URL: https://www.medianexis.com/stackadapt-exec-ai-chatbots-are-becoming-the-new-shopping-aisle/
- Published: 2026-10-21T13:20:22.000Z
- Updated: 2026-10-21T13:20:22.000Z
- Description: Retail TouchPoints’ Christiana Marouchos argues conversational AI assistants like ChatGPT now shape product discovery, citing eMarketer data that 37.1% of US shoppers plan to use AI tools for holiday gift research and 63.3 million will get chatbot shopping help this year.
- Author: The Signals Desk
- Tags: Retail-media, AI, Christiana Marouchos, VP of Marketing at StackAdapt, Retail TouchPoints: AI assistants reshaping product discovery

**Why it matters.** Brands that lack a strong presence across reviews, retailer sites and social platforms risk being excluded from the limited set of products AI assistants surface to shoppers.

*Signal from* [*retailtouchpoints.com*](https://retailtouchpoints.com/?ref=medianexis.com) *·* [*Christiana Marouchos*](https://www.medianexis.com/tag/by-christiana-marouchos/)*,* [*VP of Marketing at StackAdapt*](https://www.medianexis.com/tag/by-vp-of-marketing-at-stackadapt/) *·* [*read the original*](https://www.retailtouchpoints.com/executive-viewpoints/how-ai-assistants-are-changing-product-discovery-and-becoming-the-new-shopping-aisle/621725/?ref=medianexis.com)*.*