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# Stagwell buys Freestar, folding publisher ad sales into its holdco
- URL: https://www.medianexis.com/stagwell-buys-freestar-folding-publisher-ad-sales-into-its-holdco/
- Published: 2026-10-27T14:27:06.000Z
- Updated: 2026-11-02T15:19:32.000Z
- Description: Digiday’s Seb Joseph reports that Stagwell has acquired Freestar, the ad sales partner for publishers like Fortune and Boston Globe Media, folding it into its Owned Media unit.
- Author: The Signals Desk
- Tags: Agencies, Seb Joseph, Stagwell acquires Freestar

**Why it matters.** Freestar’s publisher clients now sit on an ad sales stack owned by the buy side, leaving them to trust Stagwell’s word that the arrangement won’t favor its own advertisers.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Seb Joseph*](https://www.medianexis.com/tag/by-seb-joseph/) *·* [*read the original*](https://digiday.com/media-buying/stagwell-buys-freestar-putting-publisher-ad-sales-inside-a-holdco/?ref=medianexis.com)*.*