> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Stagwell’s Freestar deal puts buying and selling under one roof
- URL: https://www.medianexis.com/stagwells-freestar-deal-puts-buying-and-selling-under-one-roof/
- Published: 2026-10-29T14:01:14.000Z
- Updated: 2026-10-29T14:01:14.000Z
- Description: Digiday’s Ronan Shields reports that Stagwell’s Freestar acquisition, announced Oct. 26, folds publisher monetization technology and relationships into Stagwell’s Owned Media division, deepening the holding company’s reach into media selling.
- Author: The Signals Desk
- Tags: Agencies, Deals, Ronan Shields, Stagwell acquires Freestar

**Why it matters.** Advertisers and rivals gain reason to scrutinize transparency as Stagwell now sits on both sides of the supply chain it buys and sells through.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Ronan Shields*](https://www.medianexis.com/tag/by-ronan-shields/) *·* [*read the original*](https://digiday.com/media-buying/ad-tech-briefing-stagwells-freestar-deal-brings-buying-and-selling-under-one-roof/?ref=medianexis.com)*.*