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# Starling emerges from stealth as new CTV supply-side platform
- URL: https://www.medianexis.com/starling-emerges-from-stealth-as-new-ctv-supply-side-platform/
- Published: 2026-09-30T19:05:17.000Z
- Updated: 2026-09-30T19:05:18.000Z
- Description: Advanced Television reports that Starling has launched as a new connected TV supply-side platform backed by MBL Partners, led by Executive Chair Michael Bassik with Reshmi Nair as CTO and Wil Danielson as CRO.
- Author: The Signals Desk
- Tags: Ad-tech, Starling launches new CTV supply-side platform

**Why it matters.** Buyers gain a new route into show-level CTV inventory as Starling pitches transparency against incumbent SSPs still using desktop-era signals.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/09/29/starling-launches-new-ctv-platform/?ref=medianexis.com)*.*